Lately the runways are fuming with “smoking” models, literally “smoking” on the runways.
One can see the super-thin models walking in the buff and emanating a “puff” from their perfectly matte or super-glossed pout, depending whether you are at Yves Saint Laurent or Gucci.
I was a bit astounded and bewildered,as I thought to myself, unbeknownst to me, did the Surgeon General revise the much touted cigarette warning? My query was quickly answered in the negative by the omniscient Google.
Then why am I seeing models running rampant on the slicked runways with a cigarette dangling from their lips? From Kate Moss for Louis Vuitton Fall 2011 to Lady Gaga for Mugler show. Melbourne fashion week had models dressed as “women of luxury” with billowing swirls of smoke rising between their delicate lacquered fingers in a smoky salon environment. Cult blogger Bryanboy is seen flaunting a drag from his ciggy.
The most likely reason is that the fashion industry is in a perpetual quest of the next “it” concept; the next “unparalleled” runway show and the next “shock inspiring” campaign. What better way to grab the attention of the consumer than using a prop that is synonymous with notoriety. A prop that can be the subject of much heated debates and is counter-cultural. It truly can be called the “it” prop. (Disclaimer: I am not promoting (or not) cigarettes, but merely analyzing the wide use of cigarette as a prop on runways.)
Another reason for using cigarettes as props is because fashion is cyclical. It is like karma, it is bound to come back. Flares come back, platforms come back, and even big padded shoulders have made a come-back. So, why not cigarettes. This season there has been a surge of the 70s. Gucci, Marc Jacobs, Louis Vuitton, Tom Ford all have hustled down to the 70s and brought back ideas for their respective lines. And what could be more synonymous with the 70s than smoking.
So, in summary, without making this blog political or for that matter medical by weighing in on the pros and cons (well, mostly cons) of smoking, it is fair to say that the fashion industry is always on the abyss to find ways to “shock.” Sooner or later, we all run out of shock ideas and revert back in time to re-visit old ideas and re-package them.
What will we see next…a model rolling a marijuana joint while walking in Eiffel tower-esque Pierre Hardy heels!! Now that will be trippy, no I mean it in the most literal sense!